At the end of the day, your wedding is about family - and for parents of the brides and grooms, Alexander by Daymor is an essential brand that offers classically elegant, rich looks that hit just the right note. Something we love about Daymor is the huge selection of colors and fabrics that are tailored to each style. In fact, this bridal store owner’s mom wore a Daymor gown for her daughter’s wedding, and felt like a million dollars!